There are Three types of Pharma Sales Broadly, One is Ethical Sales, PCD Franchise and Generic, The basic difference between them is that Ethical business is dependent on Sales Team and Doctors, It’s the Doctors who are convinced by the sales team to write their company’s Brands on the Prescription, which is honored on the Retailers Counter and Retailer replenish from the distributor and distributors orders from the company and that’s how the sales transaction happens in Ethical marketing.
Pharma Franchise company operates with different methodology, they sell it through a network of PCD Pharma Distributors who not only stores but also promotes the company’s products to the Doctor, nursing homes and consuming Doctors, they are therefore called Propaganda cum distributor of franchise company, they are the one those who understand Pharma Sales and can be either Pharma Sales professional, wanting to be their own boss or Pharma Stockiest who would like to encash on the opportunity.
The third type of Pharma Sales is Generic Marketing wherein the Company sells it through a network of Generic distributors those, in turn, sells it through Pharma retailers or known as Chemists they sells these products on substitution to patients coming to their counter and demanding a particular product and is without the prescription of the Doctor, It's dependent on the retailers which company Brand he would like to give to the patient.
